Nagnata

Nagnata is a luxury fashion and lifestyle brand informed by movement and mind practices. Sustainability, inclusivity and a celebration of diverse culture are at the heart of our process. Founded on the philosophy of sustainably minded design, Nagnata’s considered approach to design holds a respect for honesty of material and its impact on both the body and the planet. 

Merging the natural properties of organic and renewable fibres with technology and innovation, Nagnata collections continue to realise the studio to street lifestyle, blurring the lines between technical sportswear and fashion. Nagnata’s ongoing exploration of sustainability as a culture extends beyond the materials and manufacturing of a garment. Nagnata is challenging the industry standards and our responsibility as a brand. Nagnata’s founding mantra Movements Not Seasons; is a gesture towards a free approach to seasonality. 

Continuing Nagnata’s aspirations for inclusivity and community we introduced our first genderless movement in 2020; SAMA. SAMA styles are not exclusively masculine or feminine and are staples of the Nagnata uniform, designed to share. 

The Nagnata lifestyle embodies movement, art and activism and we are happy to open our world to everyone.  

Nagnata is derived from the Sanskrit word ‘nagnatA’, which translates as ‘nakedness’ – alluding to one’s natural state. This relates to the practice of yoga as a pathway intended to gradually reveal one's authentic self by moving through internal resistance. This sense of purity and authenticity is woven through the brand’s manufacturing process, our intention for transparency, and to positively influence and contribute to community. The Nagnata mandala logo was designed as a visual embodiment of interconnectedness and the brand’s commitment towards a more united and inclusive global community.